More in-depth content, more freedom of choice
Logo simbolico che rappresenta la tecnologia NFC supportata da una Web App
The use of Near Field Communication (NFC) technology within a cultural tour route represents an innovative way to offer varied and diverse interactive content and enhance the visitor experience, who can freely decide how much to delve into and what to use.
Through mobile devices and a web app dedicated, easily downloadable, visitors can access a wide range of content simply by bringing their smartphone near a tag or NFC point located near a specific museum work or placed in a section of the visitor itinerary.
This technology of proximity allows traditional paper aids such as tags, captions and brochures to be surpassed (or rather enriched with content), providing immediate, multimedia information quickly and easily.
Users can thus explore in-depth textual content, audio descriptions (much in demand by visually impaired users but appreciated by all users), video content (including LIS sign language content), high-resolution images or augmented reality, which deepen the meaning and context of the works on display or elements experienced in an itinerary.
In addition, customized virtual guides can be accessed, providing thematic paths within the experience, or even listen to stories and interviews with artists or experts.
Other content that can be experienced through NFC includes translations into different languages, information about special events or temporary exhibitions, and even opportunities for social interaction such as downloading exclusive content.
NFC technology, integrated with the web app, makes the visit more interactive, educational, and engaging.