Fonts, colors and Braille for a message of accessibility
The LOGO of CITISLAB was born from the combination of the acronym CITIS, representing the motto “Communicating Sensory ITIneraries,” and the abbreviation LAB, meaning Laboratory. This fusion of elements is not accidental but reflects the brand‘s inclusive philosophy, which places accessibility and multisensory communication at the center. CITIS is written in linear, graceless fonts, a choice designed to ensure maximum readability and meet visual accessibility parameters. The laboratory, represented by the abbreviation LAB, is expressed in both traditional characters and the Braille alphabet. The latter is not just a graphic detail, but a structural element of the logo, which uses the typical rectangular grid of the Braille code for the clear transposition of the three letters.
Citislab's logo
The use of the Braille code reflects CITISLAB’s commitment to inclusion and accessibility for people with visual impairments, a core value of our work. The color choice also meets precise visibility requirements: the logo and brand name adopt BLUE (#2621F) and YELLOW (#FBBA1F), two colors whose contrast ensures clear and immediate perception, even for those with visual difficulties. In fact, these colors were selected based on visual accessibility studies, ensuring a good level of color contrast of graphic and textual elements.
The acronym CITIS has a sound that recalls the English word “cities,” evoking an idea of city and community. This aspect is crucial, as CITISLAB targets a wide and diverse audience with the goal of promoting inclusive content and language. The union with LAB contraction further reinforces the concept of an active laboratory, a dynamic place for research and development. CITISLAB is not just a name; it represents an idea: an environment where innovative tools for accessibility are designed and implemented, always with an eye on technological evolution and user needs.
The construction of the BRAND is done by integrating the logo with the typography i.e. the motto in full, arranged in three lines. This motto is always represented in a highly readable font, in compliance with typographic accessibility guidelines. This expedient makes it possible to maintain visual consistency and make the message clear to all, without perceptual barriers.
Citislab's brand
CITISLAB’s branding is not limited to a graphic sign, but is the bearer of a mission: to communicate inclusively, to make sensory itineraries accessible, and to foster the spread of a culture of accessibility. The laboratory is a place for experimentation and innovation, where research results are transformed into practical, concrete solutions to improve the usability of content and its commercialization.
CITISLAB’s commitment does not stop at brand design, but is reflected in every activity it undertakes. The choice of an accessible logo, the use of Braille, and attention to color contrasts are just some of the strategies implemented to break down communication barriers and create a truly inclusive environment. CITISLAB is not just a brand, but a benchmark for accessibility and innovation in multisensory communication.