{"id":3967,"date":"2025-01-23T10:03:07","date_gmt":"2025-01-23T10:03:07","guid":{"rendered":"https:\/\/citislab.it\/technologies\/immersive-ar-installations\/"},"modified":"2025-07-18T14:07:31","modified_gmt":"2025-07-18T14:07:31","slug":"immersive-ar-installations","status":"publish","type":"page","link":"https:\/\/citislab.it\/en\/technologies\/immersive-ar-installations\/","title":{"rendered":"Immersive + AR Installations"},"content":{"rendered":"\n<div class=\"row row-collapse row-full-width\"  id=\"row-1264126025\">\n\n\n\t<div id=\"col-1224599156\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:rgb(38, 33, 79);\" >\n\t\t\t\n\t\t\t\n\n<div class=\"row align-equal align-center mx-auto\"  id=\"row-1733821921\">\n\n\n\t<div id=\"col-1607628498\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\n<nav class=\"breadcrumb w-full\" aria-label=\"Breadcrumb\"><ul class=\"flex flex-wrap items-center text-sm text-gray-600 gap-2\"><li><a href=\"https:\/\/citislab.it\/en\/\" class=\"hover:text-blue-500\" aria-label=\"Vai alla Home\">Home<\/a><\/li><\/ul><\/nav>\n\n\t<div id=\"text-2829605591\" class=\"text\">\n\t\t\n\n<h1>Immersive Installations ignite the five senses<\/h1>\n\t\t\n<style>\n#text-2829605591 {\n  font-size: 1.6rem;\n  color: rgb(255,255,255);\n}\n#text-2829605591 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2685013874\" class=\"text\">\n\t\t\n\n<h2>From the five senses to augmented reality (AR)<\/h2>\n\t\t\n<style>\n#text-2685013874 {\n  font-size: 0.8rem;\n  color: rgb(255,255,255);\n}\n#text-2685013874 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1733821921 > .col > .col-inner {\n  padding: 60px 0px 30px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-1264126025 > .col > .col-inner {\n  background-color: rgb(38, 33, 79);\n}\n<\/style>\n<\/div>\n\n\t<section class=\"section\" id=\"section_237949935\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\n\n<div aria-label=\"Le installazioni immersive coinvolgono i 5 sensi e garantiscono un\u2019esperienza totalizzante. \">\n\n<div class=\"row row-large align-middle\"  id=\"row-2113104352\">\n\n\n\t<div id=\"col-1583952601\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_581760466\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/citislab.it\/wp-content\/uploads\/2025\/04\/immersiva.png\" class=\"attachment-original size-original\" alt=\"Symbolic logo representing the experience resulting from an immersive installation\" srcset=\"https:\/\/citislab.it\/wp-content\/uploads\/2025\/04\/immersiva.png 1024w, https:\/\/citislab.it\/wp-content\/uploads\/2025\/04\/immersiva-300x300.png 300w, https:\/\/citislab.it\/wp-content\/uploads\/2025\/04\/immersiva-150x150.png 150w, https:\/\/citislab.it\/wp-content\/uploads\/2025\/04\/immersiva-768x768.png 768w, https:\/\/citislab.it\/wp-content\/uploads\/2025\/04\/immersiva-600x600.png 600w, https:\/\/citislab.it\/wp-content\/uploads\/2025\/04\/immersiva-100x100.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"caption\">Symbolic logo representing the experience resulting from an immersive installation\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_581760466 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1583952601 > .col-inner {\n  margin: 0px 0px -2px 0px;\n}\n@media (min-width:550px) {\n  #col-1583952601 > .col-inner {\n    margin: 0px 0px -47px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-150008446\" class=\"col invert-mobile medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2994702007\" class=\"text dim-testo\">\n\t\t\n\n<p><span style=\"font-weight: 400\"><strong>Immersive Installations<\/strong> can also engage the five senses with the implementation of augmented reality.<br><\/span><span style=\"font-weight: 400\">Through immersive installations, they offer <\/span><strong>multisensory experiences<\/strong><span style=\"font-weight: 400\"> that seek to actively stimulate and engage the audience&#8217;s perception through the <\/span><strong>five senses<\/strong><span style=\"font-weight: 400\">.<br><\/span> <span style=\"font-weight: 400\">These installations, generally fielded in enclosed environments, spaces made within a visitor path, are designed and created to create a unique atmosphere, where sensory interaction becomes a priority and the user is the center of the <\/span><strong>perceptual system<\/strong><span style=\"font-weight: 400\">. <br><\/span> <span style=\"font-weight: 400\">Unlike traditional visual exhibits, an immersive installation goes beyond sight, creating a multisensory interaction.<br><\/span><span style=\"font-weight: 400\">The <\/span><strong>view<\/strong><span style=\"font-weight: 400\">  is prompted by projections, dynamic lighting and virtual environments that merge with the real world. L&#8217; <\/span><strong>hearing<\/strong><span style=\"font-weight: 400\"> is stimulated by environmental sounds, music, and sound effects that enrich the atmosphere, creating a sense of depth (acting on near\/far, for example) and involvement. <\/span> <\/p>\n\t\t\n<style>\n#text-2994702007 {\n  color: rgb(38, 33, 79);\n}\n#text-2994702007 > * {\n  color: rgb(38, 33, 79);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-150008446 > .col-inner {\n  margin: 0px 0px -50px 0px;\n  border-radius: 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1750068552\" class=\"col invert-mobile small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3599336262\" class=\"text dim-testo\">\n\t\t\n\n<p><span style=\"font-weight: 400\">The <\/span><strong>touch<\/strong><span style=\"font-weight: 400\">  can be elicited through interactive surfaces, materials to touch or physical elements to explore, which enrich the experience. L&#8217; <\/span><strong>olfaction<\/strong><span style=\"font-weight: 400\">  is activated with the diffusion of fragrances that match the theme of the installation, creating an emotional connection with the surroundings. Finally, the   <\/span><strong>taste<\/strong><span style=\"font-weight: 400\">, although less common, can be involved in culinary experiences that enrich the sensory narrative, such as thematic tastings related to a specific era or culture.<br><\/span><span style=\"font-weight: 400\">These installations, through the integration of technologies and physical interactions, transform the museum into a place where the visitor is no longer a mere observer, but an active actor who experiences art and culture in a total and immersive way.<br><\/span><span style=\"font-weight: 400\">Augmented reality (AR) can also be used in the context of an immersive installation, which can integrate digital elements within the physical space, such as <\/span><strong>virtual tours<\/strong><span style=\"font-weight: 400\">, allowing the visitor to have a completely new and immersive experience.<br><\/span> <span style=\"font-weight: 400\">Augmented reality, integrated into these environments, provides an additional layer of interaction, allowing digital content to be displayed that interacts with the real environment and disrupts the traditional passive enjoyment of <\/span><strong>cultural heritage<\/strong><span style=\"font-weight: 400\">.<br><\/span><span style=\"font-weight: 400\">In this way, the installation becomes a total immersive experience, where the visitor is an active part of the narrative, involved physically and emotionally.<\/span><\/p>\n\t\t\n<style>\n#text-3599336262 {\n  color: rgb(38, 33, 79);\n}\n#text-3599336262 > * {\n  color: rgb(38, 33, 79);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1750068552 > .col-inner {\n  margin: 60px 0px 10px 0px;\n  border-radius: 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_237949935 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(255,255,255);\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1675,"parent":3957,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3967","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/pages\/3967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/comments?post=3967"}],"version-history":[{"count":2,"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/pages\/3967\/revisions"}],"predecessor-version":[{"id":4082,"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/pages\/3967\/revisions\/4082"}],"up":[{"embeddable":true,"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/pages\/3957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/media\/1675"}],"wp:attachment":[{"href":"https:\/\/citislab.it\/en\/wp-json\/wp\/v2\/media?parent=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}